Telia Danmark: Telia Flex CLC Additional Sales

Telia wanted to do a better job of retaining its mobile phone customers in an industry known for churn.

Telia Danmark: Telia Flex CLC Additional Sales

OgilvyOne worldwide


Category: Communications/UtilitiesCountry where program ran: DenmarkDate program started/ended: From August 2009 and ongoing

Product Description: Telia Danmark is a mobile phone company. Telia Flex is a mobile subscription. And know as the cheapest in Denmark. The Telia Customer Life Cycle Program is an automated individualized customer dialogue.

Advertiser/Client Name: Telia DanmarkMedia Channels: Email


Marketplace Challenge:

Running a mobile phone company is tough, because of high customer churn. So you have to do something out of the ordinary to keep...

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