Telia: 5G-Onion

Swedish telecommunications firm Telia created the 5G Onion to educate consumers about 5G and support premium pricing.

Brief description of the assignment

Telia is Swedens' leading 5G distributor, and have quickly ensured that the entire country has 5G connectivity. Because of the investments in network upgrades, they're a bit more expensive than the competition. To make people choose Telia instead of other telecom brands, we needed to make sure that people felt the power of 5G, and how it will benefit them and their lives.

The problem is that most individuals see 5G as something relevant only for industries or tech, and don't understand the practical use of 5G for themselves or their own lives. The assignment...

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