Telia: 5G launch in Lithuania

Telia, telecommunications and internet provider, launched 5G internet service in Lithuania to help grow brand associations with quality and innovation.

Campaign details

Brand: TeliaBrand owner: Government of SwedenEntrant company: Telia Lietuva, VilniusIdea creation: Telia Lietuva, Vilnius / Milk, VilniusMedia: Inspired Communications, VilniusMarket: LithuaniaSector: Telephone & internet servicesMedia channels: Online video, Outdoor, out-of-home, Public relations, Television, Websites & micrositesBudget: Up to 500k

Executive summary

In 2020 Q4 "Telia Lithuania" launched 5G internet service. This milestone was used as a backbone of advertising campaign, meant to encourage instant effect on quality and innovation leadership associations for Telia brand. Historically, Telia positioned itself as a premium...

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