Telfast: Helping Vietnamese overcome allergies & live their greatness

Telfast, a brand of antihistamine, partnered with Grab, a deliveries app, to target Vietnamese travellers with a solution for poor air quality, driving awareness and retail sales.

Campaign details

Brand: TelfastAgency: Omnicom Media Group VietnamRegion: APAC

Campaign video

Strategy

Objective

There is a shocking fact that Vietnam is classified as one of the heaviest allergic nations, with 70% of the population are allergy sufferers,...

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