Campaign details
Brand: TelfastAgency: Omnicom Media Group VietnamRegion: APAC
Campaign video
Strategy
Objective
There is a shocking fact that Vietnam is classified as one of the heaviest allergic nations, with 70% of the population are allergy sufferers, but at the same time the lowest in terms of actively seeking for treatments (at 10% population).
Telfast, the No.1 Allergy OTC brand in Vietnam, has discovered the reason for such low treatment rate is due to lack of causes & symptoms awareness. Majority of the consumers don’t realize that air pollution & weather changes will trigger allergic...