Telfast: Helping Vietnamese overcome allergies & live their greatness

Telfast, a brand of antihistamine, partnered with Grab, a deliveries app, to target Vietnamese travellers with a solution for poor air quality, driving awareness and retail sales.

Campaign details

Brand: TelfastAgency: Omnicom Media Group VietnamRegion: APAC

Campaign video



There is a shocking fact that Vietnam is classified as one of the heaviest allergic nations, with 70% of the population are allergy sufferers, but at the same time the lowest in terms of actively seeking for treatments (at 10% population).

Telfast, the No.1 Allergy OTC brand in Vietnam, has discovered the reason for such low treatment rate is due to lack of causes & symptoms awareness. Majority of the consumers don’t realize that air pollution & weather changes will trigger allergic...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands