Television viewing selection in the multichannel universe

Faced with more networks each year and an overwhelming number of program hours, viewers in today's multichannel households successfully whittle down dozens of networks to 12 or 13 regular choices, and watch about as many hours as they always have.

Television viewing in the multichannel universe

Glenn EnochVice President of Audience Research at ESPN Inc., USA andArtie BulgrinVice President of Research and Sales Development, ESPN Inc., USA

OVERVIEW

Today, four out of five U.S. TV households rely on cable,...