Television viewing selection in the multichannel universe

Faced with more networks each year and an overwhelming number of program hours, viewers in today's multichannel households successfully whittle down dozens of networks to 12 or 13 regular choices, and watch about as many hours as they always have.

Television viewing in the multichannel universe

Glenn EnochVice President of Audience Research at ESPN Inc., USA andArtie BulgrinVice President of Research and Sales Development, ESPN Inc., USA

OVERVIEW

Today, four out of five U.S. TV households rely on cable, satellite or another signal delivery system to provide television programming.

Table 1: TV Households in the United States By Delivery System

MonthWired cable onlyADS* onlyBoth cable and ADSOver the air
February 200079.1%8.7%1.1%20.9%
May 200080.0%9.1%1.1%20.0%
August 200080.5%10.5%1.3%19.5%
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