Television Optimizers: Did They Change the Way We Do Business?
Andrew GreenZenithOptimedia, Inc.
INTRODUCTION
In the spring of 1997, four U.S. advertising agencies started preparing for an important new business pitch. Procter & Gamble (P&G) had...
Andrew GreenZenithOptimedia, Inc.
INTRODUCTION
In the spring of 1997, four U.S. advertising agencies started preparing for an important new business pitch. Procter & Gamble (P&G) had...