Television by different generations of internet users

Paul van Niekerk and Marlies van Bergen

Is time spent on the Internet at the cost of time spent in front of the TV set? In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration.

Television use by different generations of internet users

Paul van NiekerkSPOT (Dutch Association of Television Operators), Netherlands

Marlies van BergenIntomart GfK bv, Netherlands

INTRODUCTION

From the start of the Internet a hardly discussed conclusion came up, that time spent on the Internet would be spent at the expense of time in front of the TV set. This hypothesis was supported by survey results that showed that active Internet users spent less time watching television than persons with no Internet access (e.g. Cassidy 2002; UCLA 2001).

On the other hand, research indicates that a significant part of the TV...

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