Television Audience Satisfaction: Antecedents and Consequences

To help increase the effectiveness of television broadcasting and advertising, this article studies audience viewing behavior by investigating the antecedents and consequences of audience satisfaction of television programs.

Television Audience Satisfaction: Antecedents and Consequences

Xiaoling LuRenmin University of ChinaHing-Po LoCity University of Hong Kong

Television industry is a fascinating and challenging business in which billions of dollars are invested annually in...

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