Television and social media: a complementary relationship?

How do television and social media work together as media? This article by Deloitte presents research from the UK into how consumers use the two media, and when they use them together.

Television and social media: a complementary relationship?

At 8.27pm on April 23rd 2005, a pair of elephants made media history: the mammals had become the unwitting stars of the first ever clip uploaded to YouTube. While “Me at the Zoo” was not the first ever video uploaded to the Web, YouTube rapidly became the video sharing site with the greatest momentum, positioning itself as one of the stars of the social media revolution. Within 15 months the site was handling 65,000 uploads daily. As of mid-2010, a year’s worth of viewing was being uploaded to the site every six hours....

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