Television advertising on a shoestring

Laura James

This article, by Laura James, WARC Online’s Media Editor, reports on the “TV on a Shoestring” conference, hosted by the industry body Thinkbox.

Television advertising on a shoestring

Laura James

Television is no longer solely the domain of big-budget advertisers, and may never be as affordable as it is now in the UK, according to a recent Thinkbox conference, TV on a Shoestring.

Lower airtime costs...

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