Television Advertising in the Arab World: A Status Report

This article reviews the current status of advertising in the Arab world with special attention given to television advertising.

Television Advertising in the Arab World: A Status Report

Morris Kalliny Missouri University of Science and Technology

Grace Dagher, Michael S. Minor and Gilberto De Los Santos The University of Texas–Pan American


Our stereotypical view of the Middle East may be composed of a mosaic of images: Egyptian pyramids, oil gushing from the sands, tiny, but wealthy emirates, and Muslim extremists. We will argue that the situation in advertising there is equally rich, diverse, and complicated.

The traditional view, perhaps, is that the Middle East is not media-rich. For example, Al-Makaty, Van Tubergen,...

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