Television Advertising in the Arab World: A Status Report

Morris Kalliny, Grace Dagher, Michael S. Minor and Gilberto de los Santos

This article reviews the current status of advertising in the Arab world with special attention given to television advertising.

Television Advertising in the Arab World: A Status Report

Morris Kalliny Missouri University of Science and Technology

Grace Dagher, Michael S. Minor and Gilberto De Los Santos The University of Texas–Pan American

INTRODUCTION

Our stereotypical view of the...

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