Telenor: Security Check

Telenor wanted to make Internet customers aware of its "Norway's Best" security package, which the company offered to build customer loyalty.

Telenor: Security Check



Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 31st August to 30th October 2009

Product Description: Telenor is Norway's largest internet-provider. Included in all Internet-subscriptions is an exclusive security package ("Norway's best"). The package is supposed to work as a loyalty tie-up (driving loyalty and reducing the risk for churn). However, a majority of customers aren't aware of this and/or haven't taken advantage of the package.

Advertiser/Client Name: TelenorMedia Channels: Direct MailEmailWeb AdvertisingWebsite:


Marketplace Challenge:

The Norwegian Internet-marketplace is...

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