Telenor: Naming the invisible by digital birth registration

Telenor, a telco brand, made inroads into the notoriously difficult rural target market in Pakistan by tackling a key social issue.

Objectives

Brief

Telenor empowers societies by connecting customers to what matters most, and to further this ambition under UN SDG #10: 'Reduce Inequalities' it wanted to leverage its transformative tech muscle to make Pakistan a safer place for children....