Telekom: The Online Park

Telekom, a telco brand, promoted its Kaspersky Safe Kids app designed to protect children online in Romania.

Campaign details

Brand: TelekomBrand owner: Telekom RomaniaAgency: Leo Burnett RomaniaMarket: Romania

Executive summary

Romania is a particular country: with high internet penetration (80%) at a low cost and a generally positive attitude towards the Internet....

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