Telecom New Zealand

This case study describes the objectives of the campaign as 'to inspire people with a vision of what it means to be connected' and to successfully communicate with the 'virtually young'.

Telecom New Zealand

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Agency: Saatchi and Saatchi

 

Introduction/ Marketing Challenge

Despite the 'new world' activities of the company, public perception was that the Telecom brand remained entrenched in the 'old world' of voice. Brand...