Telecom New Zealand: No one will know you are gone

Telecom New Zealand wanted to promote its new T-stick mobile broadband device to business users. It targeted top advertising creative professionals who were early tech adopters and key influencers - and mostly loyal to the competition.

Telecom New Zealand: No one will know you are gone

RAPP New Zealand


Category: Communications/UtilitiesCountry where program ran: New ZealandDate program started/ended: 7th - 27th July 2008

Product Description: Telecom's T-stick is a mobile broadband device that is compatible with Macs as well as PCs. It enables the user to effectively work out of the office, giving them more freedom.

Advertiser/Client Name: Telecom New ZealandMedia Channels: Direct Mail Email Print Web Development Website: and


Marketplace Challenge:

Telecom wanted to...

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