Telecom New Zealand - The Telecom Tree

In 2008, Telecom Retail (Telecom) faced a declining market preference in Auckland. To begin rebuilding preference amongst this market, Telecom realised it had to do something genuine, and good for the city.

Telecom New Zealand – The Telecom Tree

Category: Effective Use of PR/Experiential in a Marketing CampaignAgency: New Zealand Sponsorship AgencyAdvertiser: Telecom New Zealand


In 2008, Telecom Retail (Telecom) faced a declining market preference...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands