Telecom New Zealand – Test drive
Category: Consumer Services (Silver); Most Integrated Campaign (Bronze)Agency: Saatchi & SaatchiAdvertiser: Telecom New Zealand
With its XT launch Telecom had to earn their place back in the mobile game – a tall order from a national telco that for years had been falling behind in the mobile market.
This would be the first step in a story of a telco giant reinventing itself, inside-out.
The campaign needed:
Stature – signalling the significance of this market-changing technological play;
Breadth– execution at every touchpoint from staff engagement to...