Telecom Argentina: All you need is fresh air

Telecom Argentina wanted to sell a two-year subscription of its satellite broadband Internet connection to rural customers who had no other high-speed option.

Telecom Argentina: All you need is fresh air

CP Comunicación Proximity


Category: Communications/UtilitiesCountry where program ran: ArgentinaDate program started/ended: July - August 2007

Product Description: Broadband Internet via satellite, for rural users not served by telephone lines with ADSL capabilities. VERY EXPENSIVE: u$s 500 for connection plus a monthly charge of u$s 155-455 (depending on the velocity and the number of PCs to be connected). The service must be contracted for 24 months, minimum.

Advertiser/Client Name: Telecom ArgentinaMedia Channels: DirectMail


Marketplace Challenge:

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