Tegel – Takeouts

Tegel, a New Zealand supplier of chicken and turkey products, knew that it enjoyed strong levels of awareness, but also saw that sales for items such as chicken tenders and chicken burgers were being lost to fast-food restaurants.

Tegel – Takeouts

Category: New Product or Service IntroductionAgency: DDB New ZealandAdvertiser: TegelCampaign: Tegel Takeouts

SUMMARY

Tegel knew fast food was experiencing growth in chicken and developed the take-outs range for teenagers who had outgrown nuggets....

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