Tefal - Nutritious & Delicious

This campaign for Tefal for a range of diet food solutions - including a fryer, a steamer and a jam maker - boosted year-on-year sales from 100,000 products (2008) to 1.85m products (2009).

Tefal – Nutritious & Delicious


Client Company Name: Groupe Seb

Brand Name: Tefal

Category: Consumer Goods



Over the past decade, many Health programs have been implemented by countries to help consumers eat a more balanced diet. Governments have taken steps for nutritional education and the nutritional communications – developed in turn by food brands or, in the case of France, by the Programme National Nutrition Santé (PNNS) – have become more and more numerous. The institutional costs of the various European countries in the field of nutritional...

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