Tefal – Nutritious & Delicious
CAMPAIGN : NUTRITIOUS & DELICIOUS
Client Company Name: Groupe Seb
Brand Name: Tefal
Category: Consumer Goods
CAMPAIGN BACKGROUND & SUMMARY
Over the past decade, many Health programs have been implemented by countries to help consumers eat a more balanced diet. Governments have taken steps for nutritional education and the nutritional communications – developed in turn by food brands or, in the case of France, by the Programme National Nutrition Santé (PNNS) – have become more and more numerous. The institutional costs of the various European countries in the field of nutritional...