Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study

While the de-marketing of smoking among teenagers has received wide attention in the literature, few have examined the issue of whether messages should be uniform across cultures.
  

Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study

Chip MillerDrake University

Bram FoubertMaastricht University

James ReardonUniversity of Northern Colorado

Irena VidaUniversity of Ljubljana

INTRODUCTION...

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