Teen trends: how technology changes (nearly) everything
Douglas Dunn
If you cannot get excited about conducting a youth research project for UK TV's Channel 4, then it is probably time to pack up and get out of research.
Winning briefs like this is what we love, and what a brief it was: 'We want an in-depth study into every area of teen life'. This was the start of Channel 4's Teen Audit.
To get the full picture of what was happening, we created a bricolage methodology that fused qualitative and quantitative research. On the quant side, we conducted...