Technology: The shape of things to come

Nicholas Negroponte

Technology guru Nicholas Negroponte gives his view on what to expect in the coming years in this edited version of his Marketing Society Summit speech.

Technology: The Shape Of Things To Come

Nicholas Negroponte Massachusetts Institute of Tecnology

I have identified three major developments in technology that will have an impact on marketers. The first is what I call bits and atoms, the second is telecommunications and the third is the future of consumer electronics.

Bits and atoms

Ten years ago in the world of bits and atoms, all the things our grandparents knew and believed suddenly changed. Simple things changed for instance the marginal cost of making more of something became...

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