Technology that is putting research within an arm’s reach of desire

Craig Twyford

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most control.

Technology that is putting research within an arm's reach of desire

Craig TwyfordACNielsen, United Kingdom

It is perhaps no surprise that Asia should have been the first region to start using scanning technology to measure out of home consumer behaviour....

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