Technology and electronics brands spend more on digital ad formats in video, audio, and OOH channels

Celeste Huang

An overview of technology and electronics category advertising spend.

Advertising spend in the technology and electronics category is increasingly shifting toward digital formats. Roughly 55% of its budget going to premium video, out-of-home (OOH), and audio end up in the channels’ digital formats, including connected TV (CTV), digital out-of-home (DOOH), and online audio, according to WARC Media data. 

In 2023, the technology and electronics sector is forecast to spend $593m on online audio, 57% more than it will on broadcast radio. Online audio ad spend now accounts for 61% of the sector’s overall ad investment in audio channels, a massive increase from 2016 when spend on online...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands