Technology acceptance, techno-fears and the rise of the post-modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety.

Technology Acceptance, Techno-Fears And The Rise Of The Post-Modern Consumer

Alison MacLeod Consumer Science Manager, DuPont Nutrition and Health, United Kingdom. andJanet NashPartner, Fiori Nash Ltd., United Kingdom. She directed the qualitative project...