Technological and behavioural understanding drives media insight

Charlie Makin and Martin Greenbank

Digital technology is breaking old models of new product adoption. Successful formats create platforms where other formats co-exist, and which develop like ecosystems.

Digital media consumption
Digital media planning & buying
Social media audiences
Media consumption
Channel planning, media mix selection
Theories & ideas of media planning
Strategy

Technological and behavioural understanding drives media insight

Charlie Makin and Martin Greenbank

Forget the iPhone: the most significant technology launch in the UK in the last 12 months has the been BBC's iPlayer. By almost every measure, its launch on...

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