Techcombank: The Greater Race

Banking brand Techcombank used a digital strategy to drive brand love and ensure the visibility of, and participation in, the Techcombank HCMC International Marathon in Vietnam.

Campaign details

Brand: TechcombankBrand owner: TechcombankAgency: VMLY&R VietnamMarket: VietnamSector: BanksMedia channels: Mobile & apps, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Techcombank...