Techcombank: Casa

Techcombank leveraged the best-in-class TCB mobile app with various customer-centric features to encourage people in Vietnam to open a bank account by directing potential users to download the app and urging them to explore the bank's website for further consideration.

Campaign details

Brand: TECHCOMBANKAgency: Mindshare Vietnam / WPPRegion: APAC



Techcombank CASA's objective is to encourage people to open bank accounts and register, meaning eKYC success.

Where all banks offer virtually identical services such as zero fees, balance change notification, personalization, etc. Techcombank faced challenges in establishing differentiation.

Regarding media behaviors, after the pandemic, people came back to normal life for outdoor activities, which led to the exposure to OOH channels significantly increasing by 35% to 75% compared to 2021.

In addition, Techcombank also updated the app for the fastest onboarding of new customers,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands