Tech brands should enhance their focus on the 50-plus audience

AARP Innovation Labs, a startup incubator at non-profit AARP, is responding to the needs of older consumers by investing in problem-solving tech for this audience.

Older consumers control more than $9 trillion of the US economy – in relative terms, a GDP amount equal to that of the third largest country in the world. But their needs are often unmet by tech brands and startups that focus primarily on younger audiences....