Teavolution: How an established brand created room to move

Sequel to the 1990 PG Tips IPA paper. Relaunch campaign in 1996 using the new Pyramid bag.
Agency: BMP DDBAuthors: Jane Capper, James Hillhouse and Sam Dias

'Teavolution'

How an Established Brand Created Room to Move

INTRODUCTION

This paper is the sequel to the 1990 PG Tips IPA paper. In that paper we demonstrated how 35 years of Chimps advertising...