Team Gleason: Robocalls from humans

Team Gleason, a foundation dedicated to helping ALS patients, used the technology ALS patients use to robocall US politicians to encourage them to sign the Steve Gleason Enduring Voices Act.

Campaign details

Brand: Team GleasonAgency: OgilvyCountry: United States

Objectives

Our goal was to create a powerful campaign for Team Gleason, a non-profit organization founded by former NFL and ALS patient Steve Gleason, that would help protect the life-changing...