TD Canada Trust – Banking can be this comfortable

TD Canada Trust is one of Canada's 'Big 5' banks, and has traditionally had a differentiated brand position, as well as a strong advertising history.
Agency: DraftFCB

TD Canada Trust – Banking can be this comfortable

Bronze: Sustained Success


Business Results Period (Consecutive months): 2001-2006Start of Advertising/Communication effort: 2001Base Period for Comparison: Historical comparisons

TD Canada Trust is one of Canada's Big 5 Banks with enviable business results, a highly valued brand, and a reputation as a successful marketer. Its success has been built on a clear and differentiated brand strategy delivered though both mass and targeted communications.

Effectiveadvertising is really the story of the TD Canada Trust brand development. This case will demonstrate how the television advertising campaign...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands