TBWA\Worldhealth: #BlackHealthNow

TBWA/Worldhealth, a healthcare communications company, launched a campaign in the US to create awareness of the health disparity among Black Americans and to help affect change.

Campaign details

Brand: TBWA\WorldhealthAgency: TBWA\WorldHealth

Campaign Summary

#BlackHealthNow is an initiative to address ongoing racial bias within the healthcare system that is leading to poor health outcomes for Black Americans. Black Americans are at greater risk for preventable medical complications and death, solely because of the color of their skin.

Launched during Black History Month 2020, Black employees at TBWA\WorldHealth filmed and shared personal stories of racial bias in the healthcare system to provoke discussion in the U.S. and around the world.

When the COVID-19 pandemic and George Floyd protests hit, the campaign expanded to a series...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands