Tawuniya Insurance: Tawuniya Saudi National Day – a home to everyone

Tawuniya Insurance, an insurance company, increased sales with its campaign A Home To Everyone which aimed to unite people in Saudi Arabia despite their regional differences.

Campaign details

Brand: Tawuniya InsuranceLead Agency: Veyron MarketingRegion: EMEA

Campaign video

Strategy

Objective

On this year's Saudi National Day campaign, we decided to opt in for an unusual approach while targeting our core target audience. We didn't think of being present with a discount offering for our consumers, as all other brands do on this occasion.

Addressing our consumers with a mixture of objectives before leading them to a sale by attracting them culturally, extracting their emotions, boosting their patriotic loyalty, leading them to be part of our consumers. The first part of the video...

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