Tatra Banka: Bejby Blue – The digital face of Tatra Banka

Tatra Bank, a commercial bank in Slovakia, increased market share, awareness and brand attribution by creating an AI hop-hop artist to appeal to Gen Z.

Campaign details

Brand: Tatra Banka Brand owner: Raiffeisen Bank International (RBI) Group Entrant company: This Is Locco Idea creation: This Is Locco Bratislava Market: Slovak Republic Sector: Banks Media channels: Online display, Virtual & augmented reality, Outdoor, Out-of-home, Social media, Online video, Merchandise & free gifts, Radio & audio, Public relations, Livestreaming Budget: 1 - 3 million

Campaign video

Creative assets

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