Tate Modern - Plugging music into the art world

Matt Springate

This paper shows how planning created new content, not just communications. It describes how Tate Modern connected with a group of 15–24-year-old Londoners who had never been interested in 'traditional' art.

Tate Modern – Plugging music into the art world

Planned by: MattSpringateAgency: Fallon

SUMMARY

This is a story about how planning created new content, not just communications. It's a paper that describes how Tate Modern connected with a group of 15–24-year-old...

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