Tate Gallery

Rob Alexander

Campaign by TBWA for the Tate Gallery, in advance of the Bankside opening in 2000. Objective: to build visitor numbers across all the Tate galleries.
Agency: TBWAAuthor: Rob Alexander

Changing The Perspective: Developing Brand Advertising For The Tate Gallery

APG Creative Planning Awards Entry 1999

INTRODUCTION

This paper deals with the development of advertising for The Tate and shows how planning contributed...

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