Tata Tea: Unique Taste of Kerala

Regional heritage tea brand Tata Tea Kanan Devan pursued a contemporary yet authentic approach with a video- and festival-based campaign to increase penetration and reverse a sales decline in Kerala, India.

Campaign details

Brand: Tata TeaBrand owner: Tata GroupEntrant company: Lowe Lintas - IndiaIdea creation: Lowe Lintas MumbaiMarket: AsiaSector: Soft drinksMedia channels: Print - general, Unspecified, Events & experientialBudget: Up to 500k

Executive summary...

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