Tata Tea: From the Cups of India to Cultures of India

Sushma Rao, Gargi Sarvankar

Tata Tea Premium, the tea brand, won the hearts of regional consumers in India by acknowledging their states' distinct cultural fabrics.

Campaign details

Brand: Tata TeaBrand owner: Tata GroupEntrant company: Lowe Lintas - IndiaIdea creation: Lowe Lintas MumbaiMarket: AsiaSector: Soft drinksMedia channels:Point-of-purchase, In-store, Events & experiential, Merchandise & free gifts, Packaging...

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