Tata Tea: Cup Full of Aspirations

Gargi Sarvankar, Sushma Rao

Tea brand, Tata Tea Gemini, refreshed its brand promise to align with the ethos of its target audience in Telangana state in India.

Campaign details

Brand: Tata TeaBrand owner: Tata GroupEntrant company: Lowe Lintas - IndiaIdea creation: Lowe Lintas MumbaiMarket: AsiaSector: Soft drinksMedia channels:Point-of-purchase, In-store, Social media, Radio & audio, Print - general, Unspecified,...

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