Tata Sampann: HarDinHaldiChallenge

Food brand Tata Sampann used digital and social media to popularise the use of haldi as an immunity builder in India.

Campaign details

Brand: Tata SampannBrand owner: Tata GroupLead agencies: Komal Mittal, Zaibi QureshiContributing agency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels:Content marketing, Online video, Social media, Word of mouth,...