Campaign details
Brand: Tata SampannBrand owner: Tata GroupLead agencies: Komal Mittal, Zaibi QureshiContributing agency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
The #HarDinHaldi Challenge, from Tata Sampann spices, aimed to popularise the usage of haldi (turmeric) in many easy and tasty formats which will help build immunity. Key social media platforms were used to publish and promote the content.
Content pieces were created with the sensibilities of each platform in...