Tata Sampann: From spicy to healthy & spicy, with influencers

Spice brand Tata Sampann took a TV co-creation approach to achieve differentiation and make itself indispensible in the kitchens of households across India.

Campaign details

Brand: Tata SampannBrand owner: Tata Consumer ProductsAgency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: Up to 500k

Executive summary

Indian spice...