Tata Sampann: Changing Indian food wisdom from spicy to healthy & spicy

Tata Sampann, a spice brand, launched a campaign in India to stand out in a cluttered market.

Campaign details

Brand: Tata SampannBrand owner: Tata Consumer ProductsLead agency: Madison MediaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: Up to 500k

Executive summary...