Tata Salt: When India woke up to the M_ss_ng 'I'

Tata Salt, a salt brand, increased education on the importance of the Iodine found in Tata Salt with a trending campaign that removed the letter I from the media to represent iodine deficiency.

The marketing objective

We know our food is incomplete without salt, but what most of us aren't aware of is that salt does not only satiate our taste buds but is essential for our physical and mental growth.

Tata Salt - the brand synonymous with salt in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands