Tata Salt: Tackling iodine deficiency

Brand leader in the Indian salt market, Tata Salt tuned in to a TV activation to raise awareness of both its vital iodine content and its premium variants offer.

Campaign details

Brand: Tata SaltBrand owner: Tata Consumer ProductsAgency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: 500k - 1 million

Executive Summary

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