Tata Salt: India Quizzing League (IQL)

Salt brand Tata Salt grew engagement in Tier 2 and Tier 3 towns in India during lockdown with the creation of a digital quiz on the MyJio app.

Campaign details

Brand: Tata SaltBrand owner: Tata GroupLead agencies: Komal Mittal, Zaibi QureshiContributing agency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels:Competitions & contests, Mobile & apps, Social media...