Tata Salt: Did you know Iodine helps in Mental Development? – an initiative by Tata Salt

Jyotismita Das

Tata Salt, a salt brand, launched a campaign in India to emphasise that consuming iodine helps mental and physical development.

Campaign details

Brand: Tata SaltBrand owner: Tata Consumer ProductsLead agency: Madison MediaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: 1 - 3 million

Executive summary

Tata Salt leads our market since its inception. Besides satiating our taste buds, the functional aspect of Tata Salt is the presence of adequate iodine which helps for mental & physical development – a fact less known. This piece of health fact needed awareness. Imagery score of 'Iodine helps in mental development' was as low as 29%....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands