Tata Salt: Did you know Iodine helps in Mental Development? – an initiative by Tata Salt

Tata Salt, a salt brand, launched a campaign in India to emphasise that consuming iodine helps mental and physical development.

Campaign details

Brand: Tata SaltBrand owner: Tata Consumer ProductsLead agency: Madison MediaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: 1 - 3 million

Executive summary...