Tata Motors Limited: All-new Tata Safari – the return of an icon

Tata Motors, an automotive company, increased social media impressions and sales enquiries by optimising PR communications through the use of data analytics and setting objectives.

Summary

Tata Motors planned to launch the all-new Tata Safari in February 2021 amid the industry recovering from a global pandemic during the COVID-induced lockdown. The team decided to look at Safari launch as a long-term engagement and not just...
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