Tata Motors Limited: All-new Tata Safari – the return of an icon

Tata Motors, an automotive company, increased social media impressions and sales enquiries by optimising PR communications through the use of data analytics and setting objectives.

Summary

Tata Motors planned to launch the all-new Tata Safari in February 2021 amid the industry recovering from a global pandemic during the COVID-induced lockdown. The team decided to look at Safari launch as a long-term engagement and not just a vehicle launch. Safari was an extremely successful brand in the past, and the company showcased the new Safari as carrying the legacy forward with a virtual vehicle unveiling. This called for high-intensity data & analytics effort that will include monitoring, measurement and evaluation across the three communication grids - input, output and outcome. Concept BIU lead this entire effort and offered...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands